Author

Andreea Sandu

Andreea Sandu is a working makeup artist based in Bucharest. She's been doing makeup professionally since 2010, across bridal, editorial, film, commercial work, and runs Lipstick Queen. She started writing on the site after fielding the same questions from clients and friends often enough to just write the answers down: which red won't turn orange on a warm undertone, how to keep lipstick from feathering into fine lines, why a "12-hour" formula rarely survives dinner. Every review on the site follows the same rule she uses with paying clients: wear it first, then decide if it's worth recommending.

477 articles Writing since 2024
How to Know Your Skin Type and Build the Perfect Skincare Routine for You
Various Resources
How to Know Your Skin Type and Build the Perfect Skincare Routine for You

Before you can build a skincare routine that truly works, you need to understand the foundation of healthy skin: your…

November 8, 2025 7 min read
What Happens If You Eat Lip Gloss? Is It Safe?
Lip Gloss
What Happens If You Eat Lip Gloss? Is It Safe?

A toddler gets hold of an open tube of lip gloss and swallows a mouthful before anyone in the room…

November 7, 2025 17 min read
The Do’s and Don’ts of Wedding Day Makeup
Various Resources
The Do’s and Don’ts of Wedding Day Makeup

Wedding makeup starts with foundation choices that determine how your skin will appear throughout a twelve-hour event. Professional makeup artists…

November 7, 2025 5 min read
What Does Lip Gloss Do? Benefits and Uses
Lip Gloss
What Does Lip Gloss Do? Benefits and Uses

Max Factor built the first lip gloss back in 1930, and the whole point of it was reflection, not color.…

November 6, 2025 21 min read
Hair Oils: Unlocking Radiant, Resilient Locks All Day
Various Resources
Hair Oils: Unlocking Radiant, Resilient Locks All Day

Your locks deserve to be hydrated and nourished. But how do you get that look and feel without expensive salon…

November 6, 2025 4 min read
Matte vs Satin Lipstick: Which Finish is Right for You?
Matte Lipstick
Matte vs Satin Lipstick: Which Finish is Right for You?

Satin lipstick held 43.41% of the global market in 2024, and matte was already the fastest-growing finish on the shelf…

November 5, 2025 17 min read
What is Lip Gloss? A Glossy Guide to Shiny Lips
Lip Gloss
What is Lip Gloss? A Glossy Guide to Shiny Lips

Shine sells more than color right now. The global lip gloss market is tracking an 8.03% CAGR through 2031 (Mordor…

November 5, 2025 16 min read
Lip Oil vs Lip Gloss: What’s the Difference?
Lip Gloss
Lip Oil vs Lip Gloss: What’s the Difference?

Lip oil and lip gloss get lumped together constantly, mostly because they both promise shiny lips. They're not doing the…

November 5, 2025 18 min read
6 Signs Your Makeup Products Aren’t Safe to Use Anymore
Various Resources
6 Signs Your Makeup Products Aren’t Safe to Use Anymore

Many people use makeup until the last drop. The tube looks normal. So, it feels safe to keep. The color…

November 5, 2025 5 min read
How Long Does Lip Gloss Last? Shelf Life Tips
Lip Gloss
How Long Does Lip Gloss Last? Shelf Life Tips

That half-used tube of gloss in your bag has an expiration date. Nothing on the label spells it out, but…

November 4, 2025 20 min read
Who Invented Lip Gloss? A Look at Its Origins
Lip Gloss
Who Invented Lip Gloss? A Look at Its Origins

Shine sells. It's pulled in billions for the beauty industry over the last hundred years, and the person who gets…

November 3, 2025 11 min read
How to Get Lip Gloss Out of Clothes Easily
Lip Gloss
How to Get Lip Gloss Out of Clothes Easily

Lip gloss stains are greasy, not just colored, and that's the detail most laundry advice skips right past. It's also…

November 2, 2025 15 min read
What is Lip Stain? A Long-Lasting Lip Color Option
Lip Stain
What is Lip Stain? A Long-Lasting Lip Color Option

Your lipstick fades by 10 AM. Your coffee cup looks like a crime scene. Sound familiar? Understanding what lip stain…

October 31, 2025 14 min read
What is Liquid Lipstick? Everything You Need to Know
Liquid Lipstick
What is Liquid Lipstick? Everything You Need to Know

One swipe. Full pigment. Hours of wear without a single touch-up. That's the promise of liquid lipstick, and it's why…

October 31, 2025 9 min read
What is Sheer Lipstick? A Subtle Color Option
Sheer Lipstick
What is Sheer Lipstick? A Subtle Color Option

Not every lip look needs to be bold. Sometimes you want color that whispers instead of shouts. That's where sheer…

October 31, 2025 13 min read
What is Lip Liner? The Essential Lip Makeup Tool
Lipstick Basics
What is Lip Liner? The Essential Lip Makeup Tool

The lip pencil spent about fifteen years as the thing you owned but never reached for. That changed. Sales grew…

October 31, 2025 27 min read
What is Matte Lipstick? The Ultimate Guide
Matte Lipstick
What is Matte Lipstick? The Ultimate Guide

Matte lipstick doesn't shine. That's the entire point of the formula. Where a glossy lipstick or lip gloss leans on…

October 29, 2025 25 min read
Popular Types of Lip Gloss You Need to Try
Lip Gloss
Popular Types of Lip Gloss You Need to Try

Walk into any beauty store and you'll face an overwhelming wall of lip gloss options. The days of simple clear gloss…

October 26, 2025 22 min read
Must-Know Types of Blush for Every Skin Tone
Makeup Basics
Must-Know Types of Blush for Every Skin Tone

That perfect flush you see on Instagram? It's not always good lighting or genetics. The right blush can transform your…

October 25, 2025 15 min read
Who Invented Lip Liner? A Look at Its History
Lipstick Basics
Who Invented Lip Liner? A Look at Its History

There is no patent for lip liner. Search the record and you get a Sumerian burial, a French perfume house,…

October 20, 2025 21 min read
What Lip Liner Lasts the Longest? Top Picks Revealed
Lipstick Basics
What Lip Liner Lasts the Longest? Top Picks Revealed

Lip liner is supposed to be the part that survives. Lipstick fades, gloss disappears, the border holds. That's the deal…

October 17, 2025 22 min read
How to Apply Matte Lipstick for a Perfect Finish
Matte Lipstick
How to Apply Matte Lipstick for a Perfect Finish

Matte lipstick shows every flake, every dry patch, every vertical lip line you have. That is the trade for wear…

October 8, 2025 20 min read
Look Fabulous Forever Alternatives You Can Finally Get With US Shipping
Various Resources
Look Fabulous Forever Alternatives You Can Finally Get With US Shipping

British makeup brands have this particular way of approaching cosmetics for mature skin that American companies spent years trying to…

October 7, 2025 6 min read
The essential guide for pairing lipstick color with dresses for a wedding
Various Resources
The essential guide for pairing lipstick color with dresses for a wedding

While trends are moving towards the “no-makeup” look, a bit of color can always enhance anyone’s appearance if chosen carefully.…

October 6, 2025 5 min read
15 Best Makeup Brands for Mature Skin in 2025
Various Resources
15 Best Makeup Brands for Mature Skin in 2025

Finding makeup that works with mature skin instead of against it feels like searching for a unicorn in a department…

September 3, 2025 7 min read
Makeup Statistics Showing How Beauty Habits Are Changing
Statistics
Makeup Statistics Showing How Beauty Habits Are Changing

The global beauty industry generates over $450 billion annually, with makeup commanding a substantial portion of this massive market. Understanding…

August 19, 2025 8 min read
Beauty Influencer Statistics That Shape Online Trends
Statistics
Beauty Influencer Statistics That Shape Online Trends

The beauty industry just hit a $716 billion milestone, and beauty influencer statistics reveal who's really driving these massive numbers.…

August 18, 2025 10 min read
Cosmetic Industry Statistics You Need to See This Year
Statistics
Cosmetic Industry Statistics You Need to See This Year

The global beauty market generates over $500 billion annually, yet most business leaders lack access to current cosmetic industry statistics…

August 17, 2025 7 min read
Beauty Industry Statistics That Define the Market
Statistics
Beauty Industry Statistics That Define the Market

The global beauty market reached a staggering $673 billion in 2025, proving that consumers prioritize self-care now more than ever.…

August 16, 2025 8 min read
Lipstick Statistics That Reveal Bold Consumer Trends
Statistics
Lipstick Statistics That Reveal Bold Consumer Trends

The cosmetics market generates over $650 billion annually, yet one product consistently dominates beauty routines worldwide. Lipstick statistics reveal fascinating…

August 15, 2025 8 min read